• Brand Evaluation
• Brand Development
• Corporate Identity
• Logo Design
What clothing company comes to mind when you think of a man on a horse playing polo?
What fast food company do you think of when you see the colors yellow and red?
Who do you think of when you hear the tag line - The ultimate driving machine?
Well, if you're thinking of driving to McDonald's, while wearing your Ralph Lauren Polo shirt, driving your BMW, then you have successfully connected with those brands.
Branding is what sticks in your mind when you think of a company, product or service. It can be the association of a color, tagline, logo or packaging.
But it goes much further than that. Branding can also represent the way in which a company handles their customer service. It can be your reputation for customizing orders without complaints (special orders don't upset us), or low price (Wal-Mart), or high quality (Starbucks).
Branding is about creating an identity that sets one company apart from another. It helps to create customer awareness and ultimately customer loyalty. Consumers like the familiar and will make buying decisions based on that familiarity.
Intelligy understands the importance that branding plays in the success of a company. We understand that good branding produces loyal customers, advocates and even evangelists faithful to a company. We get to the truth of the brand from the perspective of those who know it well, then try to understand what the brand offers in terms of the needs of those who consume it. We gain a deep understanding of your business, goals and target audience and then develop a strategy or course of action.
Intelligy then develops a look, feel and voice that is uniquely yours and helps to establish that identity across all aspects of marketing including; websites, brochures, packaging, print ads, billboards, depending on what is right for your company.
Intelligy has been successfully creating brands, logos and corporate identity systems for clients for over twenty years. So whether you need a brand transformation or are a new company looking for a completely new look, let us help take your company to the next level and show you how branding can effectively increase your company's recognition and bottom line.